(photo by gucci.com)
I’ve paid lots of money for T-Shirts. Lots, and lots. Ranging from Myer’s Miss Shop shirts to Dolce & Gabbana, the T-Shirt has been a staple in my wardrobe for a long time. A good t-shirt not only boosts good quality and purpose, but beyond the plain white shirts have some flair and sophistication. I don’t own a single logo T-shirt, because I find them to be rather tacky most of the time, and my body is not a billboard. Gucci in particular, has had recent success with their logo shirts. I like the clever taking on ‘fakes’ (it’s very tongue in cheek) and the vintage, good fit (and I don’t find the shirt to be tacky). But the Gucci logo? Nope not for me.
Every purchase I make, I need to justify. I need to feel every dollar going into the purchase. I need to know I can stick with the shirt in months time. I don’t deny Gucci’s craftsmanship and talent. Perhaps the $570 is worth it. But I have no desire to wear it, but others might- and I don’t mean to take that away from others. I just don’t see a justification for the price its asking. Because if you are going to spend over $500 on a t-shirt, I’d want a shirt that challenges me, provokes thought and is creative. Henceforth, there are $500 shirts out there that display more sophistication.
Yet there is something I’d like to discuss and it’s pretty huge: A brand taking pride within itself. Gucci is not a trashy brand with logo adorned products. Neither is Chanel, or Dolce & Gabbana. Those fashion houses have rich history. Today, brands feel the pressure to have constant sales, deals and promotions- to unleash products in mass quality. So Gucci taking a couple of products to write ‘Gucci’ on them is not the same as Juicy Couture and Ed Hardy’s rather obnoxious branding. I get that. And this trend is nothing new- Balmain, Louis Vuitton and Chanel have often adored products with their companies logos. Brands are allowed to take pride. Who am I to stop them? If a brand wants to take pride, by all means go ahead.
It could be that Gucci is being completely business-like and looking at this from a fashionable angle may be missing the point of this shirt. But many blogs and sites would have you thinking that this shirt is a step in the right direction for Gucci. Which is, quite relevant and fashionable, it is one of the most discussed high fashion houses today. So when thinking about why Gucci- specifically, Alessandro Michele created this shirt- my reasoning leans more to company pride than completely economical reasons.
The words ‘Gucci’ will provoke reactions in others. This is fashionable, in my opinion (the best art gets people thinking)- but the ways it goes about it is rather a bit too in-your-face, unsubtle and lacking in multiple interpretations. Hence me not buying this shirt. I just don’t like it and I don’t think it would do justice to my wardrobe. The shirt serves no purpose to me. If you like it, that’s absolutely fine. But I’m very particular about what I buy and what I like.